Last November, one of my clients faced a crisis. Their email campaigns were generating only 7% of projected revenue—with half the month already gone. As a multi 8-figure company with 250+ employees to pay, panic was setting in.
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What Most Businesses Do Wrong In This Scenario:
When revenue suddenly drops, the instinct is to create something totally new – hoping for a grand slam that will save the day and make up for lost revenue.
This approach is seductive but dangerous because:
It creates feast-or-famine revenue cycles
It relies on unpredictable ways to meet company growth goals
It gives you less control over business outcomes
The secret isn’t creating new things… It’s stacking more of what already works in a strategic way.
Here’s how I did it.
What I Did Instead to Generate $514K in 48 Hours
I dug deep into the client’s data to see what offers had performed well historically:
Which ones made the most revenue?
When were they last promoted?
How could I promote them again with a fresh, new angle?
Finally, I found three offers that made a bunch of revenue in the past, but hadn’t been promoted in a while…
Over the next 48 hours, I created 3 email sequences (1 for each offer), then launched them to our email list.
The results?
Campaign #1 brought in $76,896 initially.
But then I “extended” that campaign…
Which is basically where you go:
“Our phones wouldn’t stop ringing…due to popular demand, we’ve re-opened the special offer. For the next 48 hours, you can get access…”
By extending the campaign, I was able to pull in another $45,698.
This brought Campaign #1’s total to $122,594.
Campaign #2 delivered a solid $73,336.
Campaign #3 was the heavy hitter – $202,260 initially.
But then I “extended” that campaign too, which added another $116,194, bringing campaign #3’s total to $318,454.
Altogether, campaign #1 did $122,594, campaign #2 did $73,336, and campaign #3 did $318,454.
That’s $514,384 total from campaigns I developed and launched in 48 hours.
Here’s What I’ve Learned
In uncertain times, don’t bet on miracles. The fastest path to revenue isn’t creating something new – it’s identifying and scaling what’s already proven to work.
Your business likely has “forgotten winners” in its history. Successful campaigns, products, or offers that performed well and then were set aside as you moved on to the next thing.
Those past successes are often your fastest path back to profitable growth during tough times.
Just two months later, I applied this same approach with this client and brought in over $800k in a single month.
Want me to do the same for you? Click here to book a call, and see exactly how it would work in your business.
See you next week.